What is it about?
Impulsive Buying Behavior
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Why is it important?
Effect of Visual Merchandising, Sensational Seeking and Collectivism
Perspectives
Buying Behavior
Syed Hasnain Alam
University of Karachi
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This page is a summary of: The Effect of Visual Merchandising, Sensational Seeking and Collectivism on Impulsive Buying Behavior, 系统科学与信息学报(英文), January 2016, Journal of Systems Science and Information (JSSI),
DOI: 10.21078/jssi-2016-321-13.
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