Psychological consumer behavior and sustainable green food purchase

What is it about?

Organizations and world leaders are laying enormous initiatives to curtail negative impacts on the environment. However, the current trend of unsustainable consumption has a considerable impact on climate change and global warming (Hameed, Waris, and Amin ul Haq, 2019). Among many reasons, food consumption is one contributor to unsustainability. According to Tobler, Visschers, & Siegrist, (2011), food consumption and production makes greenhouse gas emissions, land attrition, and excessive wastage. Food consumption is significantly impacting the environment by causing 20%-30% of the total environmental degradation impact.

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