All Stories

  1. Effect of value perceptions on luxury purchase intentions: an Indian market perspective

    Article • The International Review of Retail Distribution and Consumer Research, July 2018, Taylor & Francis

    Dr. Sheetal Jain, Dr Sita Mishra

  2. Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

    Article • Journal of Asia Business Studies, January 2017, Emerald

    Dr Sita Mishra, Dr. Sheetal Jain

  3. Management Education

    Article • The International Journal of Educational Management, May 2015, Emerald

    Dr Sita Mishra