All Stories

  1. Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India

    Article • International Journal of Retail & Distribution Management, April 2020, Emerald

    Dr. Sheetal Jain

  2. Luxury fashion consumption in sharing economy: A study of Indian millennials

    Article • Journal of Global Fashion Marketing, February 2020, Taylor & Francis

    Dr. Sheetal Jain

  3. Exploring relationship between value perception and luxury purchase intention

    Article • Journal of Fashion Marketing and Management, September 2019, Emerald

    Dr. Sheetal Jain

  4. Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework

    Article • Journal of International Consumer Marketing, November 2018, Taylor & Francis

    Dr. Sheetal Jain

  5. Effect of value perceptions on luxury purchase intentions: an Indian market perspective

    Article • The International Review of Retail Distribution and Consumer Research, July 2018, Taylor & Francis

    Dr. Sheetal Jain, Dr Sita Mishra

  6. Luxury Sustainable Value Model

    Article • June 2018, Springer Science + Business Media

    Dr. Sheetal Jain

  7. Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

    Article • Journal of Asia Business Studies, January 2017, Emerald

    Dr Sita Mishra, Dr. Sheetal Jain