All Stories

  1. Priming movie product placements: New insights from a Cross-National case study

    Article • International Journal of Advertising, July 2021, Taylor & Francis

    PhD Giacomo Gistri

  2. Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company

    Article • Journal of Marketing Management, March 2019, Taylor & Francis

    PhD Giacomo Gistri

  3. Legitimacy struggles in palm oil controversies: An institutional perspective

    Article • Journal of Cleaner Production, March 2019, Elsevier

    PhD Giacomo Gistri

  4. The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis

    Article • Journal of Global Fashion Marketing, June 2018, Taylor & Francis

    PhD Giacomo Gistri

  5. Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States

    Article • International Journal of Advertising, April 2015, Taylor & Francis

    PhD Giacomo Gistri

  6. The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case

    Article • Journal of Marketing Communications, November 2014, Taylor & Francis

    PhD Giacomo Gistri

  7. When counterfeits raise the appeal of luxury brands

    Article • Marketing Letters, June 2012, Springer Science + Business Media

    PhD Giacomo Gistri

  8. Consumption practices of counterfeit luxury goods in the Italian context

    Article • Journal of Brand Management, February 2009, Springer Science + Business Media

    Professor Silvia Grappi, PhD Giacomo Gistri