All Stories

  1. Insurance chatbot adoption and continued usage in emerging markets: impact of human-agent access
  2. Acceptance of wearable fitness devices in developing countries: exploring the country and gender-specific differences
  3. Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines
  4. An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines
  5. Family presence, family firm reputation and perceived financial performance
  6. Exploring m-commerce adoption across four categories in India
  7. Driving Green Marketing in a Developing Country
  8. Segmentation of repeat online clothing shoppers
  9. Exploring Factors That Drive Adoption of Various Categories of M-commerce: An Emerging Market Study
  10. OCE dimensions in clothing e-retail
  11. Loyal and disloyal customers of online clothing retail
  12. Using qualitative research for establishing content validity of e-lifestyle and website quality constructs
  13. Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty - an emerging market framework
  14. Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India
  15. E-lifestyles of Indian online shoppers: A scale validation