What is it about?

This study explores the differences in drivers of the intention to adopt and usage of wearable fitness devices across developing countries (India and the Philippines). It further explores whether the impact of predictors varies by country and gender.

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This page is a summary of: Acceptance of wearable fitness devices in developing countries: exploring the country and gender-specific differences, Journal of Asia Business Studies, August 2021, Emerald,
DOI: 10.1108/jabs-11-2020-0456.
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