All Stories

  1. Augmenting machine learning with human insights: the model development for B2B personalization

    Article • Journal of Business and Industrial Marketing, January 2024, Emerald

    Shahrzad Yaghtin

  2. B2B digital content marketing in uncertain situations: a systematic review

    Article • Journal of Business and Industrial Marketing, November 2021, Emerald

    Shahrzad Yaghtin

  3. Planning a goal-oriented B2B content marketing strategy

    Article • Marketing Intelligence & Planning, May 2020, Emerald

    Shahrzad Yaghtin