Planning a goal-oriented B2B content marketing strategy

What is it about?

Despite the rapid adoption of DCM in the B2B sector, there is a paucity of academic literature about the application of popular social media such as LinkedIn and Instagram as the B2B content marketing platforms. Therefore, this study executed to help the organizations in determining the valuable types of content to meet the informational needs of B2B audiences and to relate with them on Instagram and to comprehend the relationships between the main pillars of CM to plan a DCM strategy in line with the organizations’ main marketing objectives.

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