All Stories

  1. Air India: navigating the challenge of customer experience

    Article • Emerald Emerging Markets Case Studies, October 2025, Emerald

    Dr Sapna Popli

  2. Drivers of Brand Engagement: The Role of Brand Communities

    Article • Global Business Review, March 2019, SAGE Publications

    Dr Sapna Popli

  3. Service Orientation- the value of engaged employees

    Article • Journal of Service Theory and Practice, January 2017, Emerald

    Dr Sapna Popli

  4. Employee Engagement & Leadership

    Article • Global Business Review, July 2016, SAGE Publications

    Dr Sapna Popli

  5. Enhanced service through engaged employees in India

    Article • Journal of Services Marketing, February 2015, Emerald

    Dr Sapna Popli, Dr Irfan A. Rizvi

  6. Measuring consumer-based brand equity for Indian business schools

    Article • Journal of Marketing for HIGHER EDUCATION, July 2013, Taylor & Francis

    Dr Sapna Popli

  7. Ensuring customer delight: a quality approach to excellence in management education

    Article • Quality in Higher Education, January 2005, Taylor & Francis

    Dr Sapna Popli