What is it about?
Employees are the driving force of a service industry...engaged employees are the reasons for exceptional service and delighted customers. Leaders and supervisors should focus on engaging employees, creating and maintaining a culture of engagement...exceptional service behaviours is the outcome that will happen through engagement. The paper explores the relationship of leadership-employee engagement and service orientation through data from the services sector in India.
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Why is it important?
Employee engagement is no longer an HR agenda neither is it a series of activities that qualify as 'engagement calendar'...it needs to be a core strategic function for any organisation today. The leadership at all levels needs to understand, create and maintain employee engagement not only for enhanced service performance and competitive advantage but soon just for survival too.
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This page is a summary of: Exploring the relationship between service orientation, employee engagement and perceived leadership style: a study of managers in the private service sector organizations in India, Journal of Services Marketing, February 2015, Emerald,
DOI: 10.1108/jsm-06-2013-0151.
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