All Stories

  1. Understanding athlete brand life cycle

    Article • Sport in Society, June 2019, Taylor & Francis

    Ali Hasaan, Rui Biscaia

  2. Examining service quality and social impact perceptions of the 2016 Rio de Janeiro Olympic Games

    Article • International Journal of Sports Marketing and Sponsorship, May 2018, Emerald

    Rui Biscaia, Carlos A. Figueiredo Silva

  3. A model bridging team brand experience and sponsorship brand experience

    Article • International Journal of Sports Marketing and Sponsorship, November 2017, Emerald

    Dr. Galen T Trail, Rui Biscaia

  4. Service Quality and Value Perceptions of the 2014 FIFA World Cup in Brazil

    Article • Event Management, May 2017, Cognizant Communication Corporation

    Rui Biscaia