All Stories

  1. A history of the development of one of the most important department stores on the west coast.

    Article • Journal of Historical Research in Marketing, February 2017, Emerald

    Ronald Savitt, Professor Ronald Savitt

  2. Some Conceptual Issues between Marketing Change and Economic Development

    Article • January 2015, Springer Science + Business Media

    Professor Ronald Savitt

  3. A history of thinking about competition.

    Article • Journal of Historical Research in Marketing, August 2014, Emerald

    Professor Ronald Savitt

  4. On biography in marketing

    Article • Journal of Historical Research in Marketing, November 2011, Emerald

    Professor Ronald Savitt

  5. Book Review: Douglas B. Ward A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Philadelphia, PA: Temple University Press, 2010. 228 pp. $54.50. ISBN 1-4399-0015-9

    Article • Journal of Macromarketing, October 2010, SAGE Publications

    Professor Ronald Savitt

  6. Teaching and studying marketing history: a personal journey

    Article • Journal of Historical Research in Marketing, July 2009, Emerald

    Professor Ronald Savitt

  7. Longest Arctic sledge journey to find expedition records

    Article • Polar Record, May 2008, Cambridge University Press

    Professor Ronald Savitt

  8. Book Reviews: Gaviotas: A Village to Reinvent the World: Alan Weisman White River Junction, VT: Chelsea Green Publishing, 1998

    Article • Journal of Macromarketing, September 2007, SAGE Publications

    Professor Ronald Savitt

  9. Pictures of headstones of Schwatka an important America Arctic explorer

    Article • Polar Record, June 2007, Cambridge University Press

    Professor Ronald Savitt, Ronald Savitt

  10. A review of an exploration system.

    Article • Polar Record, January 2007, Cambridge University Press

    Professor Ronald Savitt, Ronald Savitt

  11. Book Review: Red Sky at Morning: America and the Crisis of the Global Environment A Citizen’s Agenda for Action

    Article • Journal of Macromarketing, June 2006, SAGE Publications

    Professor Ronald Savitt

  12. Book Review: Dark Age Ahead

    Article • Journal of Macromarketing, June 2005, SAGE Publications

    Professor Ronald Savitt

  13. King of Fish: The Thousand-Year Run of Salmon

    Article • Journal of Macromarketing, June 2004, SAGE Publications

    Professor Ronald Savitt

  14. Antarctic sledging preparations and tacit knowledge

    Article • Polar Record, April 2004, Cambridge University Press

    Professor Ronald Savitt, Ronald Savitt

  15. Book Review

    Article • Journal of Macromarketing, December 2003, SAGE Publications

    Professor Ronald Savitt

  16. Reviews

    Article • Journal of Macromarketing, June 2003, SAGE Publications

    Professor Ronald Savitt

  17. Rural shoppers: who gets their apparel dollars?

    Article • Journal of Fashion Marketing and Management, December 2002, Emerald

    Professor Ronald Savitt

  18. Understanding Organizational Change: Comments on Carman and Dominguez

    Article • Journal of Macromarketing, June 2002, SAGE Publications

    Professor Ronald Savitt

  19. Understanding marketing development in the Czech Republic

    Article • European Journal of Marketing, December 2001, Emerald

    Professor Ronald Savitt

  20. Exit/Voice Behaviors in the Czech Republic: A Longitudinal Study of Consumer Response to Market Dissatisfaction

    Article • Competition & Change, December 2000, SAGE Publications

    Professor Ronald Savitt

  21. Fernand Braudel on Historiography and Its Implications for Marketing History

    Article • Journal of Macromarketing, June 2000, SAGE Publications

    Professor Ronald Savitt

  22. The Prospects of Becoming Market Oriented: Evidence from the Czech Republic

    Article • January 1999, Springer Science + Business Media

    Professor Ronald Savitt

  23. Consumer activism in the Czech Republic: the role of exit and voice in a changing economy

    Article • The Journal of Socio-Economics, January 1999, Elsevier

    Professor Ronald Savitt

  24. This thing I call Europe

    Article • International Marketing Review, December 1998, Emerald

    Professor Ronald Savitt

  25. Reviews and Communications

    Article • Journal of Macromarketing, December 1998, SAGE Publications

    Professor Ronald Savitt

  26. Reviews and Communications

    Article • Journal of Macromarketing, June 1998, SAGE Publications

    Professor Ronald Savitt

  27. Store patronage and lifestyle factors: implications for rural grocery retailers

    Article • International Journal of Retail & Distribution Management, December 1997, Emerald

    Professor Ronald Savitt

  28. Reviews and Communications

    Article • Journal of Macromarketing, December 1996, SAGE Publications

    Professor Ronald Savitt

  29. Reviews and Communications

    Article • Journal of Macromarketing, June 1996, SAGE Publications

    Professor Ronald Savitt

  30. Attitudes of Czech managers towards markets and marketing

    Article • International Marketing Review, October 1995, Emerald

    Professor Ronald Savitt

  31. Reviews and Communications

    Article • Journal of Macromarketing, December 1994, SAGE Publications

    Professor Ronald Savitt

  32. Comment: The Evolution of Distribution Systems

    Article • International Marketing Review, April 1994, Emerald

    Professor Ronald Savitt

  33. Book Reviews

    Article • The International Review of Retail Distribution and Consumer Research, January 1994, Taylor & Francis

    Professor Ronald Savitt

  34. Reviews and Communications

    Article • Journal of Macromarketing, June 1993, SAGE Publications

    Professor Ronald Savitt

  35. Book reviews

    Article • The International Review of Retail Distribution and Consumer Research, July 1991, Taylor & Francis

    Professor Ronald Savitt

  36. Pre-aldersonian antecedents to macromarketing: Insights from the textual literature

    Article • Journal of the Academy of Marketing Science, September 1990, Springer Science + Business Media

    Professor Ronald Savitt

  37. RCA and the VideoDisc: The Business of Research

    Article • Journal of Marketing, October 1989, JSTOR

    Professor Ronald Savitt

  38. Book Reviews : Comparative Marketing Systems: by Erdener Kaynak and Ronald Savitt (New York: Praeger, 1984, 309 pps., $28.95)

    Article • Journal of the Academy of Marketing Science, September 1986, Springer Science + Business Media

    Professor Ronald Savitt

  39. Book Review Section and Communications

    Article • Journal of Macromarketing, June 1986, SAGE Publications

    Professor Ronald Savitt

  40. Time, space and competition. Formulations for the development of marketing strategy

    Article • Managerial and Decision Economics, March 1986, Wiley

    Professor Ronald Savitt

  41. The Right of Reply: An Exchange of Views

    Article • European Journal of Marketing, February 1986, Emerald

    Professor Ronald Savitt

  42. Book Review Section and Communications

    Article • Journal of Macromarketing, June 1985, SAGE Publications

    Professor Ronald Savitt

  43. The “Wheel of Retailing” and Retail Product Management

    Article • European Journal of Marketing, June 1984, Emerald

    Professor Ronald Savitt

  44. BOOK REVIEWS

    Article • The American Review of Canadian Studies, October 1983, Taylor & Francis

    Professor Ronald Savitt

  45. Book Review Section and Communications

    Article • Journal of Macromarketing, June 1983, SAGE Publications

    Professor Ronald Savitt

  46. Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

    Article • European Journal of Marketing, July 1982, Emerald

    Professor Ronald Savitt

  47. A Historical Approach to Comparative Retailing

    Article • Management Decision, April 1982, Emerald

    Professor Ronald Savitt

  48. The British disease (second edition), G. C. Allen: The British disease (second edition), hobart Paper 67. Institute of economic affairs, London, 1979. pp. 94. £1.50

    Article • Managerial and Decision Economics, March 1980, Wiley

    Professor Ronald Savitt

  49. Historical Research in Marketing

    Article • Journal of Marketing, January 1980, JSTOR

    Professor Ronald Savitt

  50. The Marketing Economy: An Analytical Approach

    Article • Journal of Marketing, January 1972, JSTOR

    Professor Ronald Savitt

  51. The Dual Distribution Bills: What are They All about?

    Article • California Management Review, July 1968, SAGE Publications

    Professor Ronald Savitt

  52. Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

    Article • Springer Science + Business Media

    Professor Ronald Savitt