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This page is a summary of: Book Review: Douglas B. Ward A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Philadelphia, PA: Temple University Press, 2010. 228 pp. $54.50. ISBN 1-4399-0015-9, Journal of Macromarketing, October 2010, SAGE Publications,
DOI: 10.1177/0276146710383284.
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