All Stories

  1. Origin of marketing research in India

    Article • Journal of Historical Research in Marketing, May 2018, Emerald

    Dr. Ravi Parameswaran

  2. Marketing’s role in the future of corporate sustainability efforts

    Article • July 2017, Taylor & Francis

    Dr. Ravi Parameswaran

  3. A brief introduction to the importance of global business.

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Dr. Ravi Parameswaran

  4. Pressure Reduction Pressure and Trusting Relations

    Article • October 2014, Springer Science + Business Media

    Dr. Ravi Parameswaran

  5. Culture, management accounting and managerial performance: Focus Iran

    Article • Advances in Accounting, December 2009, Elsevier

    Dr. Ravi Parameswaran

  6. Manufacturer price reduction pressure and supplier relations

    Article • Journal of Business and Industrial Marketing, June 2008, Emerald

    Dr. Ravi Parameswaran

  7. Importance‐performance analysis for improving quality of campus food service

    Article • International Journal of Quality & Reliability Management, October 2004, Emerald

    Dr. Ravi Parameswaran

  8. Assimilation effects in country image research

    Article • International Marketing Review, June 2002, Emerald

    Dr. Ravi Parameswaran

  9. University Image:

    Article • Journal of Marketing for HIGHER EDUCATION, December 1995, Taylor & Francis

    Dr. Ravi Parameswaran

  10. A new approach to the problem of harmonizing international accounting reports

    Article • Global Finance Journal, September 1995, Elsevier

    Dr. Ravi Parameswaran

  11. Facets of Country of Origin Image: An Empirical Assessment

    Article • Journal of Advertising, March 1994, Taylor & Francis

    Dr. Ravi Parameswaran

  12. On the Nature of Physicians' Opposition to Advertising

    Article • Journal of Advertising, March 1989, Taylor & Francis

    Dr. Ravi Parameswaran

  13. Personality, organization-specific attitude, and socioeconomic correlates of charity giving behavior

    Article • Journal of the Academy of Marketing Science, December 1981, Springer Science + Business Media

    Dr. Ravi Parameswaran

  14. Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building

    Article • Journal of Marketing Research, May 1979, JSTOR

    Dr. Ravi Parameswaran

  15. Measuring Reliability: A Comparison of Alternative Techniques

    Article • Journal of Marketing Research, February 1979, JSTOR

    Dr. Ravi Parameswaran

  16. Measuring Reliability: A Comparison of Alternative Techniques

    Article • Journal of Marketing Research, February 1979, SAGE Publications

    Dr. Ravi Parameswaran

  17. Computer simulation: A method for analyzing patient and staffing interaction within an urban outpatient family planning clinic

    Article • Urban Systems, January 1979, Elsevier

    Dr. Ravi Parameswaran