What is it about?
The article traces the multinationalization of commerce through human history, the contours of contemporary globalization, the hierarchy of world trade, the taxonomies of international strategy and organization, international trade and international business, and the complexity of global business compared to domestic business.
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Why is it important?
Due to the complexity and intangibility of global business, it is difficult for a lay person to see the importance of understanding global business in the contemporary environment. Even for those who are intimately associated with global business, it is difficult to see all the ramifications.
Perspectives
For most readers, there may be at least a few valuable insights into global business.
Dr. Ravi Parameswaran
Oakland University
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This page is a summary of: Vignettes in Global Business, SSRN Electronic Journal, January 2015, Elsevier,
DOI: 10.2139/ssrn.2856269.
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