What is it about?
There is a dearth of knowledge of the origins of marketing research in India. This article fills a void in the history of marketing research in India.
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Why is it important?
Hopefully, this article - probably the first to expound on the early history of marketing research in India - will result in developing a rich foundation of the history of business, marketing, advertising, and marketing research in india.
Perspectives
Were you aware: (1) Indian advertising history is intrinsically linked with colonial history, (2) Indian marketing research history has as its roots advertising needs before it evolved into more general marketing needs, and (3) a lot of the development of Indian marketing research is co-mingled with Indian enterprise and entrepreneurship.
Dr. Ravi Parameswaran
Oakland University
Read the Original
This page is a summary of: Towards an early history (1955-1975) of marketing research in India, Journal of Historical Research in Marketing, May 2018, Emerald,
DOI: 10.1108/jhrm-06-2017-0036.
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