Responses to customized products: the consumers’ behavioral intentions

Pingjun Jiang, Siva K Balasubramanian, Zarrel V. Lambert
  • Journal of Services Marketing, July 2015, Emerald
  • DOI: 10.1108/jsm-01-2014-0019

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http://dx.doi.org/10.1108/jsm-01-2014-0019

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