The Role of Cultural Intelligence in Marketing Adaptation and Export Performance

Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, Srdan Zdravkovic
  • Journal of International Marketing, December 2013, American Marketing Association (AMA)
  • DOI: 10.1509/jim.13.0055

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http://dx.doi.org/10.1509/jim.13.0055

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