What is it about?
This paper examines the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustainable tourism strategies in Romania.
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Why is it important?
This paper examines and depicts rural tourism development as an innovative and sustainable strategy for Romania, a post-conflict destination that experienced severe political and social turmoil during the communist regime, and ethnic conflicts and violent events in the 1990s. The research findings may be applicable to other geographic regions and post-conflict destinations with similar contexts.
Perspectives
This paper illustrates that fostering the unique rural heritage and traditions of a postconflict destination can contribute to the revival and sustainable development of the place. Sustainable tourism practices contribute not only financially to a destination but also to its social infrastructures, jobs, nature conservation, adoption of new working practices, and the revitalisation of passive and poor rural areas.
Ovidiu I. Moisescu
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This page is a summary of: Innovative and sustainable tourism strategies, Worldwide Hospitality and Tourism Themes, October 2017, Emerald,
DOI: 10.1108/whatt-07-2017-0033.
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