All Stories

  1. Overendorsement as a Double-Edged Sword:How Influencer Excess Drives Negative e-WOM, Credibility Loss, and Consumer Avoidance​

    Article • January 2026, Elsevier

    Nila Windasari

  2. Making of a Creative City as a Viable Service System

    Article • International Journal of Management Entrepreneurship Social Sciences and Humanities, June 2025, Research Synergy Foundation

    Nila Windasari

  3. Virtual Reality in Dark Tourism: Multisensory Virtual Tourism Experiences with Thermal Stimuli

    Article • Journal on Computing and Cultural Heritage, February 2025, ACM (Association for Computing Machinery)

    Nila Windasari

  4. Smart Retail Using Electronic Shelf Label (ESL): From Customer Well‐Being to Posttransaction Shopping Experience Across Gender

    Article • Human Behavior and Emerging Technologies, January 2025, Wiley

    Nila Windasari

  5. Influence of parents on their children’s car purchase intention

    Article • Transportation, August 2024, Springer Science + Business Media

    Nila Windasari

  6. Machine learning-based spatial data development for optimizing astronomical observatory sites in Indonesia

    Article • PLOS One, October 2023, PLOS

    Nila Windasari

  7. Consumer preferences on sharia hospitals

    Article • Journal of Islamic Marketing, March 2023, Emerald

    Nila Windasari

  8. Metaverse Tourism: Elements and Consequences on Tourism Experience Journey

    Article • Journal of Smart Tourism, March 2023, SAGE Publications

    Nila Windasari

  9. Aw … The Museum is so “Dark”: The Effect of Thermal Stimuli for Virtual Reality Experience and Emotion

    Article • December 2022, Institute of Electrical & Electronics Engineers (IEEE)

    Nila Windasari

  10. Factors Influence Customer Churn on Internet Service Provider in Indonesia

    Article • TIJAB (The International Journal of Applied Business), November 2022, Universitas Airlangga

    Nila Windasari

  11. Digital-only banking experience: Insights from gen Y and gen Z

    Article • Journal of Innovation & Knowledge, April 2022, Elsevier

    Nila Windasari

  12. Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up

    Article • IROCAMM-International Review Of Communication And Marketing Mix, January 2022, Secretariado de Publicaciones Universidad de Sevilla

    Nila Windasari

  13. IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies

    Article • Journal of Open Innovation Technology Market and Complexity, December 2021, Elsevier

    Nila Windasari

  14. Why Do People Continue Using Fitness Wearables? The Effect of Interactivity and Gamification

    Article • SAGE Open, October 2021, SAGE Publications

    Nila Windasari

  15. Chatbot for SMEs

    Article • Technology in Society, August 2021, Elsevier

    Nila Windasari

  16. Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia

    Article • Research Society and Development, July 2021, Research, Society and Development

    Nila Windasari

  17. Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance

    Article • International Journal of Research in Marketing, June 2021, Elsevier

    Nila Windasari

  18. Continued use of wearable fitness technology: A value co-creation perspective

    Article • International Journal of Information Management, April 2021, Elsevier

    Nila Windasari

  19. Explicating Open Innovation Using Service-Dominant Logic

    Article • International Journal of Service Science Management Engineering and Technology, March 2021, IGI Global

    Nila Windasari

  20. Continued use of wearables for wellbeing with a cultural probe

    Article • Service Industries Journal, August 2018, Taylor & Francis

    Fu-ren Lin, Nila Windasari

  21. Studying the continuance intention and success factor of E-learning systems

    Article • December 2015, Institute of Electrical & Electronics Engineers (IEEE)

    Nila Windasari

  22. Exploring E-readiness on E-commerce adoption of SMEs: Case study South-East Asia

    Article • December 2013, Institute of Electrical & Electronics Engineers (IEEE)

    Nila Windasari