What is it about?

We explore how SMEs uses chatbots to their business not only from business owners perspectives but also their customers point of view

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Why is it important?

Chatbot often seen as "too sophisticated" for small business. Therefore, it is important to understand why and how SMEs' owner should adopt and what their customer think about that

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This page is a summary of: Chatbot for SMEs: Integrating customer and business owner perspectives, Technology in Society, August 2021, Elsevier,
DOI: 10.1016/j.techsoc.2021.101685.
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