What is it about?
Sharia-based healthcare services receive very little attention to the literature compared to other sharia-type of services. This study provides a new point of view by looking at consumers' perspectives about their preferences and decisions to choose a sharia hospital.
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Why is it important?
Sharia services have higher positive signals over the physical infrastructure in determining customer preferences
Perspectives
This study provides a new point of view by looking at consumers’ perspectives about their preferences and decisions in choosing a Sharia hospital
Nila Windasari
Institut Teknologi Bandung
Read the Original
This page is a summary of: Assessing consumer preferences on halal service: the emergence of Sharia hospitals for Muslim consumer, Journal of Islamic Marketing, March 2023, Emerald,
DOI: 10.1108/jima-07-2022-0192.
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