All Stories

  1. COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing

    Article • International Journal of Pharmaceutical and Healthcare Marketing, June 2024, Emerald

    Dr Mellina da Silva Terres

  2. Trust and Consequences Decisions

    Article • Journal of Services Marketing, February 2015, Emerald

    Dr Mellina da Silva Terres, Dr Kenny Basso