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The adoption of practices related to spirituality during an extreme, stressful situation has an influence on people’s hope and potentially mitigate anxiety. Increasing spirituality and hope can also benefit perceptions of well-being.

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This page is a summary of: COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing, International Journal of Pharmaceutical and Healthcare Marketing, June 2024, Emerald,
DOI: 10.1108/ijphm-04-2022-0034.
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