All Stories

  1. Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

    Article • Retail and Distribution Management, November 2023, Emerald

    Ms Martina Gallarza

  2. IT'S ALL ABOUT CO-CREATION: PEER LEARNING ON THE ERASMUS MUNDUS PROGRAMME AT THE UNIVERSITY OF VALENCIA

    Article • November 2023, IATED Academy, S.L.

    Ms Martina Gallarza

  3. Consumer value of virtual music festivals

    Article • International Journal of Consumer Studies, August 2023, Wiley

    Ms Martina Gallarza, Dr BERTA TUBILLEJAS ANDRES

  4. LEARNING TO PERFORM BIBLIOMETRICS: LIBRARIANS TRAINING RESEARCHERS THROUGH RAPID REVIEWS

    Article • July 2023, IATED Academy, S.L.

    Ms Martina Gallarza

  5. VALUE CO-CREATION BETWEEN LIBRARIANS AND RESEARCHERS: AN EXAMPLE AROUND THE EXPERIENCE VALUE CONCEPT IN THE ARTS

    Article • July 2023, IATED Academy, S.L.

    Ms Martina Gallarza

  6. MASTER STUDENTS' PERCEIVED VALUE OF AN ELECTIVE COURSE THROUGH THEIR REFLECTIVE STATEMENTS

    Article • November 2022, IATED Academy, S.L.

    Ms Martina Gallarza

  7. WORKSHOP ON LIFE STREAMING SHOPPING: ENGAGING PSYCHOLOGY STUDENTS INTO THE MEASUREMENT OF A NEW CONSUMER EXPERIENCE

    Article • November 2022, IATED Academy, S.L.

    Ms Martina Gallarza

  8. Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B

    Article • Innovar, January 2022, Universidad Nacional de Colombia

    Ms Martina Gallarza

  9. ARE YOU A LOCAVORE? MAKING MASTER STUDENTS IDENTIFY LOCAVORIM BEHAVIOUR THROUGH IN-DEPTH INTERVIEWS

    Article • November 2021, IATED Academy, S.L.

    Ms Martina Gallarza

  10. MASTER STUDENTS’ DISCUSSION ON THE BEST MEASUREMENT OF LOCAVORISM AS A CONSUMER BEHAVIOUR

    Article • November 2021, IATED Academy, S.L.

    Ms Martina Gallarza

  11. Comparing relationship of quality-satisfaction models: effects of B2B value co-creation

    Article • Retail and Distribution Management, April 2021, Emerald

    Ms Martina Gallarza

  12. Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site

    Article • Journal of Business Research, March 2021, Elsevier

    Ms Martina Gallarza

  13. Value Co-Creation and Satisfaction in B2B Context: A Triadic Study in the Furniture Industry

    Article • Sustainability, December 2020, MDPI AG

    Ms Martina Gallarza

  14. REPORTING AN IN-CLASS EXERCISE ON MASTER STUDENT’S SELF-EVALUATION OF THE COVID-19 EXPERIENCE

    Article • November 2020, IATED Academy, S.L.

    Ms Martina Gallarza

  15. STUDENTS’ PERCEIVED VALUE, SATISFACTION AND LOYALTY DURING THE COVID-19 EXPERIENCE: THE MODERATING EFFECTS OF PSYCHOLOGICAL CAPITAL AND MENTAL WORKLOAD

    Article • November 2020, IATED Academy, S.L.

    Ms Martina Gallarza

  16. HOW STUDENTS’ PERCEIVE VALUE OF THE HIGHER EDUCATION EXPERIENCE DURING THE CORONAVIRUS 19 CRISIS?

    Article • July 2020, IATED Academy, S.L.

    Ms Martina Gallarza

  17. REFLEXIVE PHOTOGRAPHY AS A TOOL FOR EXPLORING STUDENTS´ PERCEPTIONS ABOUT THE VALUE OF A TOURISM DESTINATION

    Article • July 2020, IATED Academy, S.L.

    Ms Martina Gallarza

  18. Modelling value co-creation in triadic B2B industrial relationships

    Article • Marketing Intelligence & Planning, June 2020, Emerald

    Ms Martina Gallarza

  19. Value co-creation in B-to-B environments

    Article • Journal of Business and Industrial Marketing, April 2020, Emerald

    Ms Martina Gallarza

  20. Customer value in Quick-Service Restaurants: A cross-cultural study

    Article • International Journal of Hospitality Management, February 2020, Elsevier

    Ms Martina Gallarza

  21. Consumer value in tourism: a perspective article

    Article • The Tourist Review, January 2020, Emerald

    Ms Martina Gallarza

  22. Adding dynamicity to consumer value dimensions

    Article • International Journal of Contemporary Hospitality Management, January 2020, Emerald

    Ms Martina Gallarza

  23. Different levels of loyalty towards the higher education service: evidence from a small university in Spain

    Article • International Journal of Management in Education, January 2020, Inderscience Publishers

    Ms Martina Gallarza

  24. The concept and measurement of consumer value: agreements and disagreements

    Article • Cuadernos de Gestión, December 2019, Instituto de Economia Aplicada a la Empresa (IEAE)

    Ms Martina Gallarza

  25. Customer value in tourism and hospitality: Broadening dimensions and stretching the value-satisfaction-loyalty chain

    Article • Tourism Management Perspectives, July 2019, Elsevier

    Ms Martina Gallarza

  26. La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios

    Article • Revista Perspectiva Empresarial, March 2019, Fundacion Universitaria Ceipa

    Teresa Fayos Gardó, Ms Martina Gallarza

  27. What Erasmus students do expect from their abroad experience? A multidimensional scale tested for the case of Spain

    Article • The International Journal of Educational Management, February 2019, Emerald

    Teresa Fayos Gardó, Ms Martina Gallarza

  28. Introspección reflexiva del estudiante sobre su experiencia en másteres internacionales

    Article • tic revista d innovació educativa, December 2018, Universitat de Valencia

    Teresa Fayos Gardó, Ms Martina Gallarza

  29. Evaluating Dance Consumption through the Experiential Value Approach

    Article • Market-Tržište, December 2018, Faculty of Economics and Business, University of Zagreb

    Ms Martina Gallarza

  30. Patient Segmentation Based on Patient Loyalty

    Article • Journal of Health Management, November 2018, SAGE Publications

    Ms Martina Gallarza

  31. In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

    Article • Revista Ciencias de la Salud, October 2018, Colegio Mayor de Nuestra Senor del Rosario

    Ms Martina Gallarza

  32. A review of value drivers in service settings

    Article • Journal of Services Marketing, October 2018, Emerald

    Ms Martina Gallarza

  33. Segmentación y comportamiento de lealtad de los pacientes: un análisis clúster en los departamentos de salud de la Comunidad Valenciana

    Article • Gerencia y Políticas de Salud, August 2018, Editorial Pontificia Universidad Javeriana

    Ms Martina Gallarza

  34. Host community perceptions of cruise tourism in a homeport: A cluster analysis

    Article • Journal of Destination Marketing & Management, March 2018, Elsevier

    Ms Martina Gallarza

  35. Factors and information sources influencing students' consumer behaviour: a case study at an Italian public university

    Article • International Journal of Management in Education, January 2018, Inderscience Publishers

    Ms Martina Gallarza

  36. Trading off benefits and costs in higher education: A qualitative research with international incoming students

    Article • The International Journal of Management Education, November 2017, Elsevier

    Ms Martina Gallarza

  37. A multidimensional service-value scale based on Holbrook’s typology of customer value

    Article • Journal of Service Management, August 2017, Emerald

    Professor Morris B Holbrook, Ms Martina Gallarza

  38. Experiential tourist shopping value and loyalty

    Article • Journal of Consumer Behaviour, May 2017, Wiley

    Teresa Fayos Gardó, Ms Martina Gallarza

  39. The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions

    Article • Intangible Capital, August 2016, Omnia Publisher SL

    Teresa Fayos Gardó, Ms Martina Gallarza

  40. Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

    Article • Journal of Relationship Marketing, July 2016, Taylor & Francis

    Ms Martina Gallarza

  41. Perceptions of Healthcare Service End Users

    Article • Journal of Health Management, May 2016, SAGE Publications

    Ms Martina Gallarza

  42. Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions

    Article • Management Decision, May 2016, Emerald

    Ms Martina Gallarza

  43. Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services

    Article • Journal of Services Marketing, April 2016, Emerald

    Ms Martina Gallarza

  44. Participar como voluntario en eventos especiales: comparación entre el valor esperado y percibido

    Article • Innovar, January 2016, Universidad Nacional de Colombia

    Teresa Fayos Gardó, Ms Martina Gallarza

  45. Aplicabilidad del Service-Dominant Logic al ámbito sanitario: caracterizando el servicio para la co-creación de valor

    Article • Gerencia y Políticas de Salud, December 2015, Editorial Pontificia Universidad Javeriana

    Ms Martina Gallarza

  46. Causas y consecuencias sociales de la satisfacción de los clientes con hoteles

    Article • Cuadernos de Turismo, July 2015, Servicio de Publicaciones de la Universidad de Murcia

    Ms Martina Gallarza

  47. Value dimensions in consumers’ experience: Combining the intra- and inter-variable approaches in the hospitality sector

    Article • International Journal of Hospitality Management, May 2015, Elsevier

    Ms Martina Gallarza

  48. Application of Service Dominant Logic to the medical device industry

    Article • International Review on Public and Nonprofit Marketing, March 2015, Springer Science + Business Media

    Ms Martina Gallarza

  49. Managers’ Perceptions of Delivered Value in the Hospitality Industry

    Article • Journal of Hospitality Marketing & Management, February 2015, Taylor & Francis

    Ms Martina Gallarza

  50. Emotions and visitors’ satisfaction at a museum

    Article • International Journal of Culture Tourism and Hospitality Research, September 2014, Emerald

    Dr Giacomo Del Chiappa, Ms Martina Gallarza

  51. Loyalty behaviour in patients: applied analysis to the “Alzira Model” (El comportamiento de lealtad del paciente: un análisis aplicado al Modelo Alzira)

    Article • International Review on Public and Nonprofit Marketing, September 2014, Springer Science + Business Media

    Ms Martina Gallarza

  52. Measuring Socio-Demographic Differences in Volunteers with a Value-Based Index: Illustration in a Mega Event

    Article • VOLUNTAS International Journal of Voluntary and Nonprofit Organizations, June 2013, Springer Science + Business Media

    Teresa Fayos Gardó, Ms Martina Gallarza

  53. The quality‐value‐satisfaction‐loyalty chain: relationships and impacts

    Article • The Tourist Review, April 2013, Emerald

    Ms Martina Gallarza

  54. The value of volunteering in special events: A longitudinal study

    Article • Annals of Tourism Research, January 2013, Elsevier

    Ms Martina Gallarza

  55. A multiblock PLS‐based algorithm applied to a causal model in marketing

    Article • Applied Stochastic Models in Business and Industry, July 2012, Wiley

    Dr DAVID SERVERA-FRANCÉS, Ms Martina Gallarza

  56. The value of value: Further excursions on the meaning and role of customer value

    Article • Journal of Consumer Behaviour, July 2011, Wiley

    Ms Martina Gallarza

  57. Consumer behavior in a religious event experience: an empirical assessment of value dimensionality among volunteers

    Article • International Journal of Culture Tourism and Hospitality Research, June 2009, Emerald

    Ms Martina Gallarza

  58. The concept of value and its dimensions: a tool for analysing tourism experiences

    Article • The Tourist Review, August 2008, Emerald

    Ms Martina Gallarza

  59. Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour

    Article • Tourism Management, June 2006, Elsevier

    Ms Martina Gallarza

  60. The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market

    Article • The Tourist Review, January 2004, Emerald

    Ms Martina Gallarza

  61. Destination image

    Article • Annals of Tourism Research, January 2002, Elsevier

    Ms Martina Gallarza

  62. Measuring destination image an approach by an attribute‐based analysis

    Article • The Tourist Review, January 2001, Emerald

    Ms Martina Gallarza