All Stories

  1. A multidimensional service-value scale based on Holbrook’s typology of customer value

    Article • Journal of Service Management, August 2017, Emerald

    Professor Morris B Holbrook

  2. Morris B. Holbrook: an historical autoethnographic subjective personal introspection

    Article • Journal of Historical Research in Marketing, May 2017, Emerald

    Professor Morris B Holbrook

  3. The marketing manager as a jazz musician

    Article • Marketing Intelligence & Planning, October 2015, Emerald

    Professor Morris B Holbrook