All Stories

  1. Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

    Article • Empirical Studies of the Arts, April 2024, SAGE Publications

    Dr BERTA TUBILLEJAS ANDRES

  2. Consumer value of virtual music festivals

    Article • International Journal of Consumer Studies, August 2023, Wiley

    Ms Martina Gallarza, Dr BERTA TUBILLEJAS ANDRES

  3. Encyclopedia of Tourism Management and Marketing

    Article • August 2022, Edward Elgar Publishing

    Dr Tracey J Dickson, Dr Eleni Michopoulou, Dr BERTA TUBILLEJAS ANDRES

  4. Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

    Article • Journal of Marketing Management, August 2022, Taylor & Francis

    Dr BERTA TUBILLEJAS ANDRES

  5. Assessing formative artscape to predict opera attendees’ loyalty

    Article • European Business Review, July 2020, Emerald

    Dr BERTA TUBILLEJAS ANDRES

  6. How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events

    Article • Tourism Management Perspectives, April 2020, Elsevier

    Dr BERTA TUBILLEJAS ANDRES

  7. Feeling emotions in the public performing arts sector: does gender affect?

    Article • International Review on Public and Nonprofit Marketing, November 2018, Springer Science + Business Media

    Dr BERTA TUBILLEJAS ANDRES

  8. Social servicescape effects on post-consumption behavior

    Article • Journal of Service Theory and Practice, September 2016, Emerald

    Dr BERTA TUBILLEJAS ANDRES

  9. Role of cooperation in the relationship between business internationalisation and international success

    Article • European J of International Management, January 2012, Inderscience Publishers

    Dr BERTA TUBILLEJAS ANDRES, Teresa Fayos Gardó

  10. A Model of Determinant Attributes of Corporate Image in Cultural Services

    Article • Nonprofit and Voluntary Sector Quarterly, September 2009, SAGE Publications

    Dr BERTA TUBILLEJAS ANDRES