All Stories

  1. Studying digital service innovation in the context of digital service platforms

    Article • Journal of Service Management, September 2023, Emerald

    Lorea Narvaiza

  2. An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions

    Article • Journal of Marketing for HIGHER EDUCATION, June 2022, Taylor & Francis

    Lorea Narvaiza

  3. How can small and medium-sized organizations with hybrid objectives preserve their mission? A social capital approach

    Article • REVESCO Revista de Estudios Cooperativos, September 2021, Universidad Complutense de Madrid (UCM)

    Lorea Narvaiza

  4. Moving from a goods- to a service-oriented organization: a perspective on the role of corporate culture and human resource management

    Article • Journal of Business and Industrial Marketing, September 2021, Emerald

    Lorea Narvaiza

  5. Exploring the interplay between context and enterprise purpose in participative social entrepreneurship: the perceptions of worker cooperative entrepreneurs

    Article • Entrepreneurship and Regional Development, May 2021, Taylor & Francis

    Lorea Narvaiza

  6. La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia

    Article • Revista de Estudios Empresariales Segunda Época, December 2020, Universidad de Jaen

    Lorea Narvaiza

  7. Assessing the effects of human capital composition, innovation portfolio and size on manufacturing firm performance

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, September 2020, Emerald

    Lorea Narvaiza

  8. Does distance really matters? Assessing the role of KIBS proximity in firm´'s servitization capacity: evidence from the Basque Country

    Article • Investigaciones Regionales - Journal of Regional Research, July 2020, Asociacion Espanola de Ciencia Regional

    Lorea Narvaiza

  9. Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

    Article • Journal of Marketing for HIGHER EDUCATION, May 2020, Taylor & Francis

    Lorea Narvaiza

  10. 8th International Conference on Business Servitization

    Article • December 2019, Omnia Publisher SL

    Lorea Narvaiza

  11. Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying

    Article • Review of Marketing Science, May 2019, De Gruyter

    Lorea Narvaiza

  12. ¿Cómo funciona el autocontrol? Un análisis de la compra por impulso

    Article • Papeles del Psicólogo - Psychologist Papers, January 2019, Consejo General de Colegios Oficiales de Psicologos

    Lorea Narvaiza

  13. The role of social capital in regional innovation systems: Creative social capital and its institutionalization process

    Article • Papers of the Regional Science Association, October 2017, Wiley

    Lorea Narvaiza

  14. Cooperatives' social responsibility in crisis time: how should they behave?

    Article • REVESCO Revista de Estudios Cooperativos, September 2016, Universidad Complutense de Madrid (UCM)

    Lorea Narvaiza

  15. Cooperative dynamics in Crisis

    Article • Nonprofit and Voluntary Sector Quarterly, August 2016, SAGE Publications

    Cristina Aragón, Lorea Narvaiza

  16. How to foster shared innovation within SMEs' networks: Social capital and the role of intermediaries

    Article • European Management Journal, April 2015, Elsevier

    Lorea Narvaiza

  17. How and why Social Responsibility is built diversely in SMEs.

    Article • Journal of Business Ethics, March 2015, Springer Science + Business Media

    Lorea Narvaiza

  18. The Alignment Between Social Responsibility and Business Strategy: Implications for Social Responsibility Value Creation in Spanish SMEs

    Article • January 2010, Springer Science + Business Media

    Lorea Narvaiza

  19. Social responsibility in SMEs: a source of business value

    Article • Social Responsibility Journal, July 2009, Emerald

    Lorea Narvaiza