All Stories

  1. Innovation in marketing and services in the context of digital transformation

    Article • Boletín de Estudios Económicos, February 2026, University of Deusto

    Lorea Narvaiza

  2. Innovación en marketing y en servicios en un contexto de transformación digital

    Article • Boletín de Estudios Económicos, February 2026, University of Deusto

    Lorea Narvaiza

  3. Unravelling collaboration mechanisms to achieve supply chain flexibility in mass personalization

    Article • International Journal of Physical Distribution, February 2026, Emerald

    Lorea Narvaiza

  4. Unveiling digital service readiness: exploring customer and manufacturer organizational perspectives in digital service innovation

    Article • Journal of Enterprise Information Management, April 2025, Emerald

    Lorea Narvaiza

  5. Building a Green Business: Exploring the Role of Organizational Culture and Human Resource Management Through a Case Study Approach

    Article • Business Strategy and the Environment, March 2025, Wiley

    Lorea Narvaiza

  6. Studying digital service innovation in the context of digital service platforms

    Article • Journal of Service Management, September 2023, Emerald

    Lorea Narvaiza

  7. ¿Cómo Miden las Entidades sin Ánimo de Lucro su Desempeño? Una Revisión Sistemática de la Literatura

    Article • UCJC Business and Society Review (formerly known as Universia Business Review), December 2022, Universidad Camilo Jose Cela

    Lorea Narvaiza

  8. An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions

    Article • Journal of Marketing for HIGHER EDUCATION, June 2022, Taylor & Francis

    Lorea Narvaiza

  9. How can small and medium-sized organizations with hybrid objectives preserve their mission? A social capital approach

    Article • REVESCO Revista de Estudios Cooperativos, September 2021, Universidad Complutense de Madrid (UCM)

    Lorea Narvaiza

  10. Moving from a goods- to a service-oriented organization: a perspective on the role of corporate culture and human resource management

    Article • Journal of Business and Industrial Marketing, September 2021, Emerald

    Lorea Narvaiza

  11. Exploring the interplay between context and enterprise purpose in participative social entrepreneurship: the perceptions of worker cooperative entrepreneurs

    Article • Entrepreneurship and Regional Development, May 2021, Taylor & Francis

    Lorea Narvaiza

  12. La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia

    Article • Revista de Estudios Empresariales Segunda Época, December 2020, Universidad de Jaen

    Lorea Narvaiza

  13. Assessing the effects of human capital composition, innovation portfolio and size on manufacturing firm performance

    Article • Competitiveness Review An International Business Journal, September 2020, Emerald

    Lorea Narvaiza

  14. Does distance really matters? Assessing the role of KIBS proximity in firm´'s servitization capacity: evidence from the Basque Country

    Article • Investigaciones Regionales - Journal of Regional Research, July 2020, Asociacion Espanola de Ciencia Regional

    Lorea Narvaiza

  15. Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

    Article • Journal of Marketing for HIGHER EDUCATION, May 2020, Taylor & Francis

    Lorea Narvaiza

  16. 8th International Conference on Business Servitization

    Article • December 2019, Omnia Publisher SL

    Lorea Narvaiza

  17. Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying

    Article • Review of Marketing Science, May 2019, De Gruyter

    Lorea Narvaiza

  18. ¿Cómo funciona el autocontrol? Un análisis de la compra por impulso

    Article • Papeles del Psicólogo - Psychologist Papers, January 2019, Consejo General de Colegios Oficiales de Psicologos

    Lorea Narvaiza

  19. The role of social capital in regional innovation systems: Creative social capital and its institutionalization process

    Article • Papers of the Regional Science Association, October 2017, Wiley

    Lorea Narvaiza

  20. Cooperatives' social responsibility in crisis time: how should they behave?

    Article • REVESCO Revista de Estudios Cooperativos, September 2016, Universidad Complutense de Madrid (UCM)

    Lorea Narvaiza

  21. Cooperative dynamics in Crisis

    Article • Nonprofit and Voluntary Sector Quarterly, August 2016, SAGE Publications

    Cristina Aragón, Lorea Narvaiza

  22. How to foster shared innovation within SMEs' networks: Social capital and the role of intermediaries

    Article • European Management Journal, April 2015, Elsevier

    Lorea Narvaiza

  23. How and why Social Responsibility is built diversely in SMEs.

    Article • Journal of Business Ethics, March 2015, Springer Science + Business Media

    Lorea Narvaiza

  24. The Alignment Between Social Responsibility and Business Strategy: Implications for Social Responsibility Value Creation in Spanish SMEs

    Article • January 2010, Springer Science + Business Media

    Lorea Narvaiza

  25. Social responsibility in SMEs: a source of business value

    Article • Social Responsibility Journal, July 2009, Emerald

    Lorea Narvaiza