Lars Erling Olsen

  • Oslo School of Management
  • Professor, Business & Management
  • Norway

My Publications

Category characteristics' effects on brand extension attitudes: A research note

  • Journal of Business Research
  • August 2014

The multiple roles of fit between brand alliance partners in alliance attitude formation

  • Marketing Letters
  • April 2014

Brand alliances: the role of brand concept consistency

  • European Journal of Marketing
  • September 2012

The role of emotions in customer complaint behaviors

  • International Journal of Quality and Service Sciences
  • August 2012

The attitudinal response to alternative brand growth strategies

  • European Journal of Marketing
  • February 2012

Brands in texts: Attitudinal effects of brand placements in narrative fiction

  • Journal of Brand Management
  • January 2012

Conscientious brand criteria: A framework and a case example from the clothing industry

  • Journal of Brand Management
  • May 2011

Promising Attributes and Experiences

  • Journal of Advertising
  • July 2010