Lars Erling Olsen
Oslo School of Management
Professor, Business & Management
Norway
My Publications
Category characteristics' effects on brand extension attitudes: A research note
Journal of Business Research
August 2014
The multiple roles of fit between brand alliance partners in alliance attitude formation
Marketing Letters
April 2014
Brand alliances: the role of brand concept consistency
European Journal of Marketing
September 2012
The role of emotions in customer complaint behaviors
International Journal of Quality and Service Sciences
August 2012
The attitudinal response to alternative brand growth strategies
European Journal of Marketing
February 2012
Brands in texts: Attitudinal effects of brand placements in narrative fiction
Journal of Brand Management
January 2012
Conscientious brand criteria: A framework and a case example from the clothing industry
Journal of Brand Management
May 2011
Promising Attributes and Experiences
Journal of Advertising
July 2010