All Stories

  1. Category characteristics' effects on brand extension attitudes: A research note

    Article • Journal of Business Research, August 2014, Elsevier

    Lars Erling Olsen

  2. The multiple roles of fit between brand alliance partners in alliance attitude formation

    Article • Marketing Letters, April 2014, Springer Science + Business Media

    Lars Erling Olsen

  3. Brand alliances: the role of brand concept consistency

    Article • European Journal of Marketing, September 2012, Emerald

    Lars Erling Olsen

  4. The role of emotions in customer complaint behaviors

    Article • International Journal of Quality and Service Sciences, August 2012, Emerald

    Lars Erling Olsen

  5. The attitudinal response to alternative brand growth strategies

    Article • European Journal of Marketing, February 2012, Emerald

    Lars Erling Olsen

  6. Brands in texts: Attitudinal effects of brand placements in narrative fiction

    Article • Journal of Brand Management, January 2012, Springer Science + Business Media

    Lars Erling Olsen

  7. Conscientious brand criteria: A framework and a case example from the clothing industry

    Article • Journal of Brand Management, May 2011, Springer Science + Business Media

    Lars Erling Olsen

  8. Promising Attributes and Experiences

    Article • Journal of Advertising, July 2010, Taylor & Francis

    Lars Erling Olsen