Category characteristics' effects on brand extension attitudes: A research note

Leif Egil Hem, Nina Marianne Iversen, Lars Erling Olsen
  • Journal of Business Research, August 2014, Elsevier
  • DOI: 10.1016/j.jbusres.2013.10.002

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http://dx.doi.org/10.1016/j.jbusres.2013.10.002

The following have contributed to this page: Lars Erling Olsen