Conscientious brand criteria: A framework and a case example from the clothing industry

  • Lars Erling Olsen, Adrian Peretz
  • Journal of Brand Management, May 2011, Springer Science + Business Media
  • DOI: 10.1057/bm.2011.30

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http://dx.doi.org/10.1057/bm.2011.30

The following have contributed to this page: Lars Erling Olsen