All Stories

  1. Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge

    Article • Journal of Global Sport Management, October 2018, Taylor & Francis

    Prof. Dr. Klaus-Peter Wiedmann, Steffen Schmidt

  2. Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

    Article • Journal of Marketing Communications, September 2018, Taylor & Francis

    Prof. Dr. Klaus-Peter Wiedmann

  3. The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing

    Article • Psychology and Marketing, July 2018, Wiley

    Prof. Dr. Klaus-Peter Wiedmann

  4. Governmental management by trust communication: German organizational rhetoric in the 2008 financial crisis

    Article • On the Horizon The International Journal of Learning Futures, February 2015, Emerald

    Prof. Dr. Klaus-Peter Wiedmann

  5. Customer value perception: cross-generational preferences for wine

    Article • British Food Journal, July 2014, Emerald

    Dr Nadine Hennigs, Prof. Dr. Klaus-Peter Wiedmann

  6. Brand extensions

    Article • Journal of Fashion Marketing and Management, September 2013, Emerald

    Dr Nadine Hennigs, Prof. Dr. Klaus-Peter Wiedmann