Leibniz Universität Hannover
My co-authors include
Dr Nadine Hennigs
Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game...
Journal of Global Sport Management
Sensory imagery in advertising: How the senses affect perceived product design and cons...
Journal of Marketing Communications
The sensory perception item set (SPI): An exploratory effort to develop a holistic scal...
Psychology and Marketing
Governmental management by trust communication: German organizational rhetoric in the 2...
On the Horizon
Customer value perception: cross-generational preferences for wine
British Food Journal
Journal of Fashion Marketing and Management