Brand extensions

Nadine Hennigs, Klaus‐Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck
  • Journal of Fashion Marketing and Management, September 2013, Emerald
  • DOI: 10.1108/jfmm-03-2013-0022

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Dr Nadine Hennigs and Klaus-Peter Wiedmann