Brand extensions

Nadine Hennigs, Klaus‐Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck
  • Journal of Fashion Marketing and Management, September 2013, Emerald
  • DOI: 10.1108/jfmm-03-2013-0022

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http://dx.doi.org/10.1108/jfmm-03-2013-0022

The following have contributed to this page: Dr Nadine Hennigs and Klaus-Peter Wiedmann