All Stories

  1. Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge

    Article • Journal of Global Sport Management, October 2018, Taylor & Francis

    Prof. Dr. Klaus-Peter Wiedmann, Steffen Schmidt

  2. Official sports sponsorship fortress vs ambush marketing attack

    Article • International Journal of Sports Marketing and Sponsorship, February 2018, Emerald

    Steffen Schmidt