All Stories

  1. Perceived Service Quality and Students’ Satisfaction and Recommendation Willingness in Higher Education: Justification of a Formative Measurement Approach Using PLS-SEM
  2. Supplier Development and the Adoption of Sustainable Supplier Practices – A Power Perspective
  3. The impact of buying power on corporate sustainability - The mediating role of suppliers’ traceability data
  4. Measuring service quality at an online university: using PLS-SEM with archival data
  5. Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context
  6. Internal branding in higher education: dialectical tensions underlying the discursive legitimation of a new brand of student diversity
  7. SUPPLIER CONTRIBUTION TO BUYER INNOVATIVENESS: THE INFLUENCE OF CUSTOMER ATTRACTIVENESS AND STRATEGIC FIT
  8. Disability and pro environmental behavior – An investigation of the determinants of purchasing environmentally friendly cars by disabled consumers
  9. INVESTIGATING COOPERATIVE PURCHASING PERFORMANCE - A SURVEY OF PURCHASING PROFESSIONALS IN DUTCH HOSPITALS
  10. Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The conference for PLS Users
  11. The impact of loyalty programmes in a B-to-B context: Results of an experimental design
  12. Segment selection by relationship strength