All Stories

  1. How Digital Doppelgänger Ignites Unstoppable Brand Love, Loyalty & Word-of-Mouth in the Metaverse

    Article • International Journal of Human-Computer Interaction, September 2025, Taylor & Francis

    Jashim Khan

  2. Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse

    Article • Journal of theoretical and applied electronic commerce research, July 2025, MDPI AG

    Jashim Khan

  3. Digital doppelgänger: navigating consumer brand engagement in the metaverse

    Article • Journal of Research in Interactive Marketing, March 2025, Emerald

    Jashim Khan

  4. Digital Currency and Consumption

    Article • December 2024, Taylor & Francis

    Jashim Khan

  5. Money you could touch: cash and psychological ownership

    Article • Qualitative Market Research An International Journal, June 2024, Emerald

    Jashim Khan

  6. Do Self-Reliance and Patriotism Influence Indian Consumer Unwillingness to Buy Chinese Products? The Role of Consumer Animosity

    Article • Journal of International Consumer Marketing, February 2024, Taylor & Francis

    Jashim Khan

  7. Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision

    Article • Journal of Retailing and Consumer Services, November 2023, Elsevier

    Jashim Khan

  8. Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

    Article • Current Psychology, January 2022, Springer Science + Business Media

    Jashim Khan

  9. Student satisfaction: the role of expectations in mitigating the pain of paying fees

    Article • Journal of Marketing for HIGHER EDUCATION, October 2021, Taylor & Francis

    Jashim Khan

  10. The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty

    Article • International Journal of Online Marketing, April 2021, IGI Global

    Jashim Khan

  11. Co-Creating Teaching Excellence in Curriculum Design Through Leadership and Entrepreneurship

    Article • January 2021, Springer Science + Business Media

    Jashim Khan

  12. Online personal selling, platform engagement and e-loyalty

    Article • International Journal of Entertainment Technology and Management, January 2021, Inderscience Publishers

    Jashim Khan

  13. The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: A Comparative Analysis Between Two National Contexts

    Article • January 2020, Springer Science + Business Media

    Jashim Khan

  14. Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2019, Wiley

    Jashim Khan

  15. Role of ‘owned’ money and rational spending

    Article • April 2019, Edward Elgar Publishing

    Jashim Khan

  16. The Role of Destination Brand Image and Revisit Intention on Tourist Spending

    Article • January 2019, Springer Science + Business Media

    Jashim Khan

  17. Online Personal Selling, Need for Touch and e-Loyalty

    Article • January 2019, Springer Science + Business Media

    Jashim Khan

  18. Trust and Role in the Sharing Economy

    Article • January 2019, Springer Science + Business Media

    Jashim Khan

  19. Social Media Celebrities and Para-social Relationships: The Chinese Context

    Article • January 2019, Springer Science + Business Media

    Jashim Khan

  20. Do fellow-feelings and organisational harmony matter for logistic firms?

    Article • Asia Pacific International Journal of Marketing, November 2018, Emerald

    Dr. Sanjaya Singh Gaur, Jashim Khan

  21. Winery website loyalty: the role of sales promotion and service attributes

    Article • International Journal of Wine Business Research, June 2018, Emerald

    Professor Debbie Ellis (Vigar-Ellis), Professor Vicky Katsoni, Jashim Khan

  22. Conceptualising Mobile Interaction Scale

    Article • June 2017, Springer Science + Business Media

    Jashim Khan

  23. Don’t believe the hype: a grounded exploratory six country wine purchasing study

    Article • Journal of Wine Research, April 2017, Taylor & Francis

    Professor Debbie Ellis (Vigar-Ellis), Androniki Kavoura, Professor Vicky Katsoni, Jashim Khan

  24. THE EFFECT OF COUNTRY-OF-ORIGIN ON NEW ZEALAND CONSUMERS BEER PURCHASING BEHAVIOR

    Article • Jurnal Manajemen dan Kewirausahaan, March 2017, Petra Christian University

    Jashim Khan

  25. WHERE IS MOBILE LEARNING GOING IN CHINA?

    Article • March 2017, IATED Academy, S.L.

    Jashim Khan

  26. Witty Celebrity-Endorsed Ads: Share and Share Alike

    Article • January 2017, Springer Science + Business Media

    Jashim Khan

  27. Measuring consumer perceptions of payment mode

    Article • Journal of Economic Psychology, April 2015, Elsevier

    Jashim Khan

  28. Handbook of Research on Higher Education in the MENA Region

    Article • January 2014, IGI Global

    Professor Neeta Baporikar, Jashim Khan

  29. Validation in marketing experiments revisited

    Article • Journal of Business Research, July 2011, Elsevier

    Jashim Khan

  30. The Effect of Cultural Values in Mobile Payment Preference

    Article • IGI Global

    Jashim Khan

  31. Insights Into Chinese Diets

    Article • IGI Global

    Jashim Khan