All Stories

  1. Evidence of Strategic Marketing in Social Enterprises
  2. Social Enterprise Consumers
  3. Strategic Marketing for Social Enterprises
  4. South African children’s influence tactics: what works and when?
  5. Consumer wine knowledge: components and segments
  6. Winery website loyalty: the role of sales promotion and service attributes
  7. The effect of wine knowledge type on variety seeking behavior in wine purchasing
  8. Promoting Global Environmental Sustainability and Cooperation
  9. Choice criteria used by Generation Y Twixters in choosing clothing stores.
  10. Don’t believe the hype: a grounded exploratory six country wine purchasing study
  11. Criteria Science access programme students use to choose a university.
  12. Knowing what they know: A managerial perspective on consumer knowledge
  13. Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketing
  14. Knowledge effects on the exploratory acquisition of wine
  15. Ambush Marketing of the London Olympics: A Content Analysis
  16. Pester Power in Low Income Families
  17. Environmentally friendly packaging
  18. Big Five personality traits and financial salesperson performance: An application of Chernoff faces
  19. Teaching and learning and technology: Does WebCT help universities meet organisational and customer goals? A case study
  20. Social Marketing to Achieve Sustainability
  21. Using Successful Cases to Promote Environmental Sustainability