All Stories

  1. How trust moderates social media engagement and brand equity

    Article • Journal of Research in Interactive Marketing, August 2017, Emerald

    Hardeep Chahal, Hardeep Chahal

  2. CUSTEQUITY scale: Measurement and validation in Indian banking sector

    Article • Cogent Business & Management, May 2017, Taylor & Francis

    Hardeep Chahal

  3. Role of Customer Retention Equity in Creating and Developing Brand Value

    Article • Journal of Relationship Marketing, April 2017, Taylor & Francis

    Hardeep Chahal

  4. How perceived risk influences image and loyalty relationship in a tourist destination? an Indian perspective

    Article • International Journal of Leisure and Tourism Marketing, January 2017, Inderscience Publishers

    Hardeep Chahal

  5. How perceived risk influences image and loyalty relationship in a tourist destination? an Indian perspective

    Article • International Journal of Leisure and Tourism Marketing, January 2017, Inderscience Publishers

    Hardeep Chahal

  6. Marketing orientation, strategic orientation and their synergistic impact on business performance

    Article • Journal of Research in Marketing and Entrepreneurship, July 2016, Emerald

    Hardeep Chahal, Hardeep Chahal

  7. The Effect of Perceived High-performance Human Resource Practices on Business Performance: Role of Organizational Learning

    Article • Global Business Review, May 2016, SAGE Publications

    Dr. Jeevan Jyoti, Hardeep Chahal, asha rani

  8. An exploratory study on kaizen muda and organisational sustainability: patients' perspective

    Article • International Journal of Lean Enterprise Research, January 2016, Inderscience Publishers

    Hardeep Chahal

  9. Examining intellectual capital and competitive advantage relationship

    Article • The International Journal of Bank Marketing, May 2015, Emerald

    Hardeep Chahal, Hardeep Chahal

  10. Consumer attitude towards service failure and recovery in higher education

    Article • Quality Assurance in Education, February 2015, Emerald

    Hardeep Chahal, Miss PINKEY DEVI, Hardeep Chahal

  11. Conceptualising customer experiences: Significant research propositions

    Article • The Marketing Review, December 2014, Westburn Publishers

    Hardeep Chahal, DR. KAMANI DUTTA

  12. Measurement and impact of customer experience in banking sector

    Article • DECISION, December 2014, Springer Science + Business Media

    Hardeep Chahal

  13. Development of marketing capabilities scale in banking sector

    Article • Measuring Business Excellence, November 2014, Emerald

    Hardeep Chahal, Hardeep Chahal

  14. business social responsibility (BSR)

    Article • Journal of Small Business and Enterprise Development, November 2014, Emerald

    Dr Sanjay Kumar Mishra, Dr Tarun kumar Soni, Miss Swati Raina, Hardeep Chahal

  15. Antecedents and consequences of strategic green marketing orientation

    Article • Journal of Global Responsibility, September 2014, Emerald

    Miss Swati Raina, Hardeep Chahal

  16. Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India

    Article • Journal of Global Responsibility, September 2014, Emerald

    Miss Swati Raina, Hardeep Chahal

  17. Measurement, Validation and Factor Structure of Corporate Reputation in Banking Sector of India

    Article • Global Business Review, June 2014, SAGE Publications

    Hardeep Chahal

  18. Effect of intellectual capital on competitive advantage and business performance: role of innovation and learning culture

    Article • International Journal of Learning and Intellectual Capital, January 2014, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal

  19. Improving market orientation: the theory of constraints-based framework

    Article • Journal of Strategic Marketing, July 2013, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  20. Identifying satisfied/dissatisfied service encounters in higher education

    Article • Quality Assurance in Education, April 2013, Emerald

    Hardeep Chahal, Hardeep Chahal

  21. Examining talent management using CG as proxy measure: a case study of State Bank of India

    Article • Corporate Governance, April 2013, Emerald

    Hardeep Chahal, Hardeep Chahal

  22. Modeling patient satisfaction construct in the Indian health care context

    Article • International Journal of Pharmaceutical and Healthcare Marketing, March 2013, Emerald

    Hardeep Chahal, Hardeep Chahal

  23. Impact of marketing capabilities on competitive advantage and business performance: research propositions

    Article • International Journal of Business Competition and Growth, January 2013, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal

  24. Service Quality and Performance in the Public Health-Care Sector

    Article • Health Marketing Quarterly, July 2012, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  25. Consumer perceived value

    Article • International Journal of Pharmaceutical and Healthcare Marketing, June 2012, Emerald

    Hardeep Chahal, Hardeep Chahal

  26. Significant components of service brand equity in healthcare sector

    Article • International Journal of Health Care Quality Assurance, April 2012, Emerald

    Hardeep Chahal, Hardeep Chahal

  27. Service Quality and Performance Scales

    Article • January 2012, American Psychological Association (APA)

    Hardeep Chahal

  28. Evaluating customer relationship dynamics in healthcare sector through indoor patients' judgement

    Article • Management Research Review, May 2011, Emerald

    Hardeep Chahal, Hardeep Chahal

  29. Consumer Perceived Value and Consumer Loyalty in the Healthcare Sector

    Article • Journal of Relationship Marketing, April 2011, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  30. The Ethics of Corporate Governance Practices in Jammu & Kashmir Bank Limited

    Article • Indian Journal of Corporate Governance, January 2011, SAGE Publications

    Hardeep Chahal

  31. Development of multidimensional scale for healthcare service quality (HCSQ) in Indian context

    Article • Journal of Indian Business Research, October 2010, Emerald

    Hardeep Chahal, Hardeep Chahal

  32. Improving the weakest link: A TOC-based framework for small businesses

    Article • Total Quality Management & Business Excellence, August 2010, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  33. Two component customer relationship management model for healthcare services

    Article • Managing Service Quality, July 2010, Emerald

    Hardeep Chahal, Hardeep Chahal

  34. Managerial opinion towards IT-intensive firms of Jammu and Ludhiana regions of north India

    Article • International Journal of Indian Culture and Business Management, January 2009, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal

  35. Predicting Patient Loyalty and Service Quality Relationship: A Case Study of Civil Hospital, Ahmedabad, India

    Article • Vision The Journal of Business Perspective, October 2008, SAGE Publications

    Hardeep Chahal

  36. Usage and impact of Information Technology on the SSIs performance of Jammu region, North India

    Article • International Journal of Business and Globalisation, January 2008, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal