All Stories

  1. Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector: role of relational quality and duration

    Article • Journal of Indian Business Research, November 2023, Emerald

    Hardeep Chahal

  2. How trust moderates social media engagement and brand equity

    Article • Journal of Research in Interactive Marketing, August 2017, Emerald

    Hardeep Chahal, Hardeep Chahal

  3. Role of Organizational Learning and Innovation in between High-performance HR Practices and Business Performance: A Study of Telecommunication Sector

    Article • Vision The Journal of Business Perspective, July 2017, SAGE Publications

    Dr. Jeevan Jyoti, Hardeep Chahal, asha rani

  4. Marketing orientation, strategic orientation and their synergistic impact on business performance

    Article • Journal of Research in Marketing and Entrepreneurship, July 2016, Emerald

    Hardeep Chahal, Hardeep Chahal

  5. Measurement of Intellectual Capital in the Indian Banking Sector

    Article • Vikalpa The Journal for Decision Makers, March 2016, SAGE Publications

    Hardeep Chahal

  6. Examining intellectual capital and competitive advantage relationship

    Article • The International Journal of Bank Marketing, May 2015, Emerald

    Hardeep Chahal, Hardeep Chahal

  7. Consumer attitude towards service failure and recovery in higher education

    Article • Quality Assurance in Education, February 2015, Emerald

    Hardeep Chahal, Miss PINKEY DEVI, Hardeep Chahal

  8. Moderating role of perceived risk in credit card usage and experience link

    Article • Journal of Indian Business Research, November 2014, Emerald

    Hardeep Chahal, Gurjeet Sahi

  9. Development of marketing capabilities scale in banking sector

    Article • Measuring Business Excellence, November 2014, Emerald

    Hardeep Chahal, Hardeep Chahal

  10. Effect of intellectual capital on competitive advantage and business performance: role of innovation and learning culture

    Article • International Journal of Learning and Intellectual Capital, January 2014, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal

  11. Improving market orientation: the theory of constraints-based framework

    Article • Journal of Strategic Marketing, July 2013, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  12. Identifying satisfied/dissatisfied service encounters in higher education

    Article • Quality Assurance in Education, April 2013, Emerald

    Hardeep Chahal, Hardeep Chahal

  13. Examining talent management using CG as proxy measure: a case study of State Bank of India

    Article • Corporate Governance, April 2013, Emerald

    Hardeep Chahal, Hardeep Chahal

  14. Modeling patient satisfaction construct in the Indian health care context

    Article • International Journal of Pharmaceutical and Healthcare Marketing, March 2013, Emerald

    Hardeep Chahal, Hardeep Chahal

  15. Impact of marketing capabilities on competitive advantage and business performance: research propositions

    Article • International Journal of Business Competition and Growth, January 2013, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal

  16. Service Quality and Performance in the Public Health-Care Sector

    Article • Health Marketing Quarterly, July 2012, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  17. Consumer perceived value

    Article • International Journal of Pharmaceutical and Healthcare Marketing, June 2012, Emerald

    Hardeep Chahal, Hardeep Chahal

  18. Significant components of service brand equity in healthcare sector

    Article • International Journal of Health Care Quality Assurance, April 2012, Emerald

    Hardeep Chahal, Hardeep Chahal

  19. Evaluating customer relationship dynamics in healthcare sector through indoor patients' judgement

    Article • Management Research Review, May 2011, Emerald

    Hardeep Chahal, Hardeep Chahal

  20. Consumer Perceived Value and Consumer Loyalty in the Healthcare Sector

    Article • Journal of Relationship Marketing, April 2011, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  21. Development of multidimensional scale for healthcare service quality (HCSQ) in Indian context

    Article • Journal of Indian Business Research, October 2010, Emerald

    Hardeep Chahal, Hardeep Chahal

  22. Improving the weakest link: A TOC-based framework for small businesses

    Article • Total Quality Management & Business Excellence, August 2010, Taylor & Francis

    Hardeep Chahal, Hardeep Chahal

  23. Two component customer relationship management model for healthcare services

    Article • Managing Service Quality, July 2010, Emerald

    Hardeep Chahal, Hardeep Chahal

  24. Managerial opinion towards IT-intensive firms of Jammu and Ludhiana regions of north India

    Article • International Journal of Indian Culture and Business Management, January 2009, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal

  25. Usage and impact of Information Technology on the SSIs performance of Jammu region, North India

    Article • International Journal of Business and Globalisation, January 2008, Inderscience Publishers

    Hardeep Chahal, Hardeep Chahal