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  1. Determinants of adoption and intention to recommend the AI in the financial sector in Portugal

    Article • International Journal of Bank Marketing, September 2025, Emerald

    Goncalo Baptista

  2. Electric Vehicles Sustainability and Adoption Factors

    Article • Urban Science, August 2025, MDPI AG

    Goncalo Baptista

  3. Towards ERP success: effects of culture on decision-making in the fashion industry

    Article • Journal of Fashion Marketing and Management An International Journal, July 2025, Emerald

    Goncalo Baptista

  4. Understanding the Determinants of Adoption and Intention to Recommend AI Technology in Travel and Transportation

    Article • Tourism and Hospitality, March 2025, MDPI AG

    Goncalo Baptista

  5. Gamification and serious games literature meta-analysis and model to support future studies

    Article • Computers in Human Behavior, March 2019, Elsevier

    Goncalo Baptista

  6. Gamification in mobile banking services.

    Article • Internet Research, February 2017, Emerald

    Goncalo Baptista

  7. Mobile banking acceptance literature meta-analysis.

    Article • Computers in Human Behavior, October 2016, Elsevier

    Goncalo Baptista

  8. Mobile payment: customer adoption and intention to recommend the technology

    Article • Computers in Human Behavior, August 2016, Elsevier

    Goncalo Baptista

  9. Mobile banking: UTAUT2 combined with cultural moderators

    Article • Computers in Human Behavior, September 2015, Elsevier

    Goncalo Baptista