What is it about?
Mobile payment is receiving growing attention globally, from consumers to merchants, as an alternative to using cash, check, or credit cards. The potential of this technology is enormous. This study aims to identify the main determinants of mobile payment adoption and the intention to recommend this technology.
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Why is it important?
We advance the body of knowledge on this subject by proposing an innovative research model that combines the strengths of two well-known theories; the extended unified theory of acceptance and use of technology (UTAUT2) with the innovation characteristics of the diffusion of innovations (DOI), with perceived security and intention to recommend the technology constructs.
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This page is a summary of: Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology, Computers in Human Behavior, August 2016, Elsevier, DOI: 10.1016/j.chb.2016.03.030.
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