What is it about?
The travel and transportation sectors continuously fight to stay up to date with new advancements in technology. Disruptive technologies, such as Artificial Intelligence (AI), are being used to develop businesses, enhance economic growth, revolutionize existing industries, create new opportunities, and increase productivity and efficiency.
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Why is it important?
Notwithstanding the several advantages that Artificial INtelligence technology may bring, there is still little research on AI use in the travel and transportation sectors. This research contributes to this still understudied field to fill a gap in the literature by putting out a novel, thorough, and as far as we know not yet tested until now theoretical model, designed with the combination of the outcome of a literature meta-analysis study with Travel Experience and the Intention to Recommend technology constructs.
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This page is a summary of: Understanding the Determinants of Adoption and Intention to Recommend AI Technology in Travel and Transportation, Tourism and Hospitality, March 2025, MDPI AG,
DOI: 10.3390/tourhosp6020054.
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