If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations

Sela Sar, Brittany R.L. Duff, George Anghelcev
  • Psychology and Marketing, May 2011, Wiley
  • DOI: 10.1002/mar.20401

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication


The following have contributed to this page: Dr George Anghelcev