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  1. Artificial intelligence in sport: applications, political economy and research agendas

    Article • Sport Business and Management An International Journal, May 2026, Emerald

    Dr Gashaw Abeza

  2. Research methods

    Article • December 2021, Edward Elgar Publishing

    Dr Gashaw Abeza

  3. Relationship marketing

    Article • December 2021, Edward Elgar Publishing

    Dr Gashaw Abeza

  4. Sport sponsorship servicing

    Article • September 2021, Taylor & Francis

    Dr Gashaw Abeza

  5. Sport sponsorship activation

    Article • September 2021, Taylor & Francis

    Dr Gashaw Abeza

  6. Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication

    Article • International Journal of Sport Communication, December 2020, Human Kinetics

    Dr Gashaw Abeza

  7. Measuring Sponsorship Effectiveness: Designing an Alternative Approach

    Article • Sport Marketing Quarterly, January 2020, FiT Publishing

    Dr Gashaw Abeza

  8. An Integrative Model of Sport Relationship Marketing: Transforming Insights Into Action

    Article • Journal of Sport Management, July 2019, Human Kinetics

    Dr Gashaw Abeza

  9. The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?

    Article • European Sport Management Quarterly, March 2019, Taylor & Francis

    Dr Gashaw Abeza

  10. The role of social media in the co-creation of value in relationship marketing: a multi-domain study

    Article • Journal of Strategic Marketing, October 2018, Taylor & Francis

    Dr Gashaw Abeza

  11. The Past, Present, and Future of Social Media in Professional Sports: Interview With Shannon Gross, Director of Content Strategy, Dallas Cowboys

    Article • International Journal of Sport Communication, September 2018, Human Kinetics

    Dr Gashaw Abeza

  12. Introduction to the Special Issue: Contemporary Issues in Social Media in Sport

    Article • International Journal of Sport Communication, September 2018, Human Kinetics

    Dr Gashaw Abeza

  13. Organizational identification and independent sales contractor performance in professional services

    Article • Journal of Services Marketing, July 2018, Emerald

    Dr Gashaw Abeza

  14. College Sport and Declining Stadium Attendance: Designing Adaptive Strategies

    Article • Case Studies in Sport Management, June 2018, Human Kinetics

    Gashaw Abeza, Dr Gashaw Abeza

  15. The Independent Sales Contractor and Relationship Quality: An Exploratory Study of Relational Attitudes and Behavioral-Intention

    Article • Journal of Relationship Marketing, April 2018, Taylor & Francis

    Dr Gashaw Abeza

  16. Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

    Article • Communication & Sport, November 2017, SAGE Publications

    Gashaw Abeza, Dr Gashaw Abeza

  17. Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration

    Article • International Journal of Sport Communication, September 2017, Human Kinetics

    Gashaw Abeza, Dr Gashaw Abeza

  18. Enriching identity in the “fan nation”

    Article • Sport Business and Management An International Journal, July 2017, Emerald

    Eric MacIntosh, Dr Gashaw Abeza

  19. The world’s highest-paid athletes, product endorsement, and Twitter

    Article • Sport Business and Management An International Journal, July 2017, Emerald

    Dr Gashaw Abeza

  20. Interview with Joe Gottfried, Director of Digital Integration, Global Partnerships at Maple Leaf Sports & Entertainment

    Article • International Journal of Sport Communication, June 2017, Human Kinetics

    Dr Gashaw Abeza

  21. Social Media Scholarship in Sport Management Research: A Critical Review

    Article • Journal of Sport Management, November 2015, Human Kinetics

    Dr Gashaw Abeza

  22. Standing on the Shoulders of Giants: An Examination of the Interdisciplinary Foundation of Relationship Marketing

    Article • Journal of Relationship Marketing, July 2015, Taylor & Francis

    Dr Gashaw Abeza

  23. Mixed methods research in sport marketing

    Article • International Journal of Multiple Research Approaches, January 2015, Dialectical Publishing

    Dr Gashaw Abeza

  24. Sport Communication: A Multidimensional Assessment of the Field’s Development

    Article • International Journal of Sport Communication, September 2014, Human Kinetics

    Dr Gashaw Abeza

  25. Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

    Article • International Journal of Sport Management and Marketing, January 2014, Inderscience Publishers

    Dr Gashaw Abeza

  26. Relationship Marketing and Social Media in Sport

    Article • International Journal of Sport Communication, June 2013, Human Kinetics

    Dr Gashaw Abeza