What is it about?
This work articulates what AI is, examines how sport organizations use it, and calls for rigorous, critical scrutiny of its applications and political economy before these technologies become too entrenched to meaningfully challenge.
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This page is a summary of: Artificial intelligence in sport: applications, political economy and research agendas, Sport Business and Management An International Journal, May 2026, Emerald,
DOI: 10.1108/sbm-03-2026-0092.
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