All Stories

  1. College Sport and Declining Stadium Attendance: Designing Adaptive Strategies

    Article • Case Studies in Sport Management, June 2018, Human Kinetics

    Gashaw Abeza, Dr Gashaw Abeza

  2. Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

    Article • Communication & Sport, November 2017, SAGE Publications

    Gashaw Abeza, Dr Gashaw Abeza

  3. Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration

    Article • International Journal of Sport Communication, September 2017, Human Kinetics

    Gashaw Abeza, Dr Gashaw Abeza