All Stories

  1. Videos created by the instructor can help make the live lecture class more interesting

    Article • SAGE Open, October 2016, SAGE Publications

    Assoc. Prof. Frank Alpert

  2. How innovative is a new product to consumers?

    Article • Technovation, November 2015, Elsevier

    Dr Ben Lowe, Assoc. Prof. Frank Alpert

  3. Consumer perceived brand innovativeness

    Article • European Journal of Marketing, September 2015, Emerald

    Dr Rahil Shams, Assoc. Prof. Frank Alpert

  4. Consumer Brand Confusion: The Prevalence, Cause, and Impact of Misperception of Market Leader and Market Pioneer Brands

    Article • January 2015, Springer Science + Business Media

    Assoc. Prof. Frank Alpert

  5. The relative influence of pioneer and follower price on reference price and value perceptions

    Article • Journal of Product & Brand Management, November 2010, Emerald

    Dr Ben Lowe, Assoc. Prof. Frank Alpert

  6. Why do people buy video games?

    Article • Journal of Consumer Behaviour, August 2010, Wiley

    Dr Ben Lowe, Assoc. Prof. Frank Alpert

  7. Successful branding requires a consistent and total customer engagement by the entire organisation.

    Article • Journal of Product & Brand Management, June 2010, Emerald

    Assoc. Prof. Frank Alpert

  8. Differences and similarities in student, company, and academic perspectives on internships.

    Article • Australasian Marketing Journal, May 2009, Elsevier

    Assoc. Prof. Frank Alpert

  9. How to apply Keller's CBBE model in the B2B context

    Article • Qualitative Market Research An International Journal, January 2008, Emerald

    Assoc. Prof. Frank Alpert

  10. How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

    Article • Journal of Marketing Management, September 2007, Taylor & Francis

    Assoc. Prof. Frank Alpert

  11. Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context

    Article • Journal of Marketing for HIGHER EDUCATION, August 2007, Taylor & Francis

    Assoc. Prof. Frank Alpert

  12. Who are “innovators” and do they matter?

    Article • Marketing Intelligence & Planning, August 2007, Emerald

    Assoc. Prof. Frank Alpert

  13. The first overview of the entertainment software industry from a marketing perspective.

    Article • Asia Pacific Journal of Marketing and Logistics, January 2007, Emerald

    Assoc. Prof. Frank Alpert

  14. Corporate Claims as Innovator or Market Leader: Impact on Overall Attitude and Quality Perceptions and Transfer to Company Brands

    Article • Corporate Reputation Review, July 2004, Nature

    Assoc. Prof. Frank Alpert

  15. Doctoral Coursework is Needed in Australasia

    Article • Australasian Marketing Journal, January 2004, Elsevier

    Assoc. Prof. Frank Alpert

  16. Business and Management Research: How to Complete Your Research Project Successfully

    Article • Australasian Marketing Journal, January 2004, Elsevier

    Assoc. Prof. Frank Alpert

  17. Digital dawn: a revolution in movie distribution?

    Article • Business Horizons, September 2003, Elsevier

    Assoc. Prof. Frank Alpert

  18. What do consumers think of market leader brands and pioneer brands?

    Article • Journal of Marketing Management, September 2003, Taylor & Francis

    Assoc. Prof. Frank Alpert

  19. Pioneer brand advantage with UK consumers

    Article • European Journal of Marketing, August 2002, Emerald

    Assoc. Prof. Frank Alpert

  20. Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands

    Article • International Marketing Review, April 2001, Emerald

    Assoc. Prof. Frank Alpert

  21. Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

    Article • Journal of Consumer Psychology, October 2000, CrossRef Test Account

    Assoc. Prof. Frank Alpert

  22. Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

    Article • Journal of Consumer Psychology, January 2000, Wiley

    Assoc. Prof. Frank Alpert

  23. Editorial

    Article • Australasian Marketing Journal, January 2000, Elsevier

    Assoc. Prof. Frank Alpert

  24. From the Editor

    Article • Australasian Marketing Journal, January 1999, Elsevier

    Assoc. Prof. Frank Alpert

  25. Pioneer Brand Advantage in Japan

    Article • Australasian Marketing Journal, December 1998, Elsevier

    Assoc. Prof. Frank Alpert

  26. Perspectives on Academic Publishing: Advice for Those Just Starting

    Article • Australasian Marketing Journal, December 1998, Elsevier

    Assoc. Prof. Frank Alpert

  27. From the Editor

    Article • Australasian Marketing Journal, June 1998, Elsevier

    Assoc. Prof. Frank Alpert

  28. From the Editor

    Article • Asia-Australia Marketing Journal, December 1997, Elsevier

    Assoc. Prof. Frank Alpert

  29. Retail buyer decision-making in Japan: what US sellers need to know

    Article • International Business Review, April 1997, Elsevier

    Assoc. Prof. Frank Alpert

  30. From the Editor

    Article • Asia-Australia Marketing Journal, December 1996, Elsevier

    Assoc. Prof. Frank Alpert

  31. A response to Koku’s comments on Alpert, Wilson and Elliott’s article on price signaling

    Article • Journal of Consumer Marketing, December 1996, Emerald

    Assoc. Prof. Frank Alpert

  32. An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands Frank H. Alpert and Michael A. Kamins, Journal of Marketing (October 1995), pp. 34–45

    Article • Journal of Product Innovation Management, May 1996, Wiley

    Assoc. Prof. Frank Alpert

  33. An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

    Article • Journal of Marketing, October 1995, JSTOR

    Assoc. Prof. Frank Alpert

  34. Using Executive Briefings in Marketing Simulations

    Article • Marketing Education Review, March 1995, Taylor & Francis

    Assoc. Prof. Frank Alpert

  35. Innovator buying behavior over time: The innovator buying cycle and the cumulative effects of innovation Frank Alpert, Journal of Product and Brand Management (Volume 8, Number 2, 1994) pp. 50–62 (GPL)

    Article • Journal of Product Innovation Management, March 1995, Wiley

    Assoc. Prof. Frank Alpert

  36. The challenge of obtaining distribution for me-too follower brands

    Article • The International Review of Retail Distribution and Consumer Research, January 1995, Taylor & Francis

    Assoc. Prof. Frank Alpert

  37. Patents: A Managerial Perspective

    Article • Journal of Product & Brand Management, December 1994, Emerald

    Assoc. Prof. Frank Alpert

  38. Consumer Market Beliefs About Retailing

    Article • Journal of Marketing Channels, September 1994, Taylor & Francis

    Assoc. Prof. Frank Alpert

  39. Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

    Article • Journal of the Academy of Marketing Science, June 1994, Springer Science + Business Media

    Assoc. Prof. Frank Alpert

  40. Innovator Buying Behavior Over Time:

    Article • Journal of Product & Brand Management, June 1994, Emerald

    Assoc. Prof. Frank Alpert

  41. Protecting Your Business Image: The Supreme Court Rules on Trade Dress

    Article • Journal of Consumer Marketing, March 1994, Emerald

    Assoc. Prof. Frank Alpert

  42. Large-Scale Simulation in Marketing Education

    Article • Journal of Marketing Education, August 1993, SAGE Publications

    Assoc. Prof. Frank Alpert

  43. An examination of reseller buyer attitudes toward order of brand entry Frank H. Alpert, Michael A. Kamins, and John L. Graham, Journal of Marketing (July 1992), pp. 25–37

    Article • Journal of Product Innovation Management, June 1993, Wiley

    Assoc. Prof. Frank Alpert

  44. Price signalling: does it ever work?

    Article • Journal of Consumer Marketing, April 1993, Emerald

    Assoc. Prof. Frank Alpert

  45. Consumer market beliefs and their managerial implications: an empirical examination

    Article • Journal of Consumer Marketing, February 1993, Emerald

    Assoc. Prof. Frank Alpert

  46. An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

    Article • Journal of Marketing, July 1992, JSTOR

    Assoc. Prof. Frank Alpert

  47. An Analysis of Patent Length: Encouraging Innovation by Shortening Patent Protection

    Article • Journal of Macromarketing, June 1991, SAGE Publications

    Assoc. Prof. Frank Alpert