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This page is a summary of: Innovator buying behavior over time: The innovator buying cycle and the cumulative effects of innovation Frank Alpert, Journal of Product and Brand Management (Volume 8, Number 2, 1994) pp. 50–62 (GPL), Journal of Product Innovation Management, March 1995, Wiley,
DOI: 10.1016/0737-6782(95)90004-7.
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