Effects of customer equity drivers on customer loyalty in B2B context

B. Ramaseshan, Fazlul K. Rabbanee, Laine Tan Hsin Hui
  • Journal of Business and Industrial Marketing, April 2013, Emerald
  • DOI: 10.1108/08858621311313929

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http://dx.doi.org/10.1108/08858621311313929

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